Privacy Policy

Privacy Policy

Last updated: 11/21/2025

This Privacy Policy explains how EricaPrints (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website, place an order, or otherwise interact with us.

By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Erica Prints is an online art store offering made-to-order canvas and framed wall art.

If you have any questions about this Privacy Policy or your personal data, you can contact us at:

Email: contact@ericaprints.com

2. Information We Collect

2.1 Information you provide to us

  • Order and account information: name, shipping and billing address, email address, phone number, and order details.
  • Payment information: payment method details (e.g., card type, last four digits). Full card data is processed securely by our payment processors and is not stored on our servers.
  • Communications: messages you send via our contact forms, email, chat, or social media (including inquiries, feedback, and support requests).
  • Custom content: if you request a custom design or upload images, we collect the files and related information needed to fulfill your request.

2.2 Information collected automatically

  • Device and usage data: IP address, browser type, operating system, device identifiers, pages viewed, time spent on pages, and referring URLs.
  • Cookies and similar technologies: small data files stored on your device to remember your preferences, enable core site features (like the cart), and help us understand how visitors use the website.

2.3 Information from third parties

  • Payment processors: confirmation of payment status, fraud checks, and limited transaction details.
  • Analytics and advertising partners: aggregated or pseudonymous statistics about website traffic and marketing performance.
  • Fulfillment and logistics partners: information about shipping status and delivery confirmations.

3. How We Use Your Information

We use your personal information for the following purposes:

  • To process and fulfill orders: creating and managing your order, arranging production, shipping your artwork, and providing order updates.
  • To provide customer service: responding to your questions, handling returns or claims, and offering support.
  • To personalize your experience: remembering your preferences and showing relevant content or products.
  • To improve our website and services: analyzing how visitors use the site to help us fix issues, optimize navigation, and develop new features.
  • To send marketing communications: with your consent or where permitted by law, we may send newsletters, special offers, and updates about new products or collections. You can unsubscribe at any time.
  • To prevent fraud and abuse: protecting our website, business, and customers from fraudulent or malicious activity.
  • To comply with legal obligations: keeping records required by applicable laws and responding to lawful requests from authorities.

4. Legal Bases for Processing (EEA/UK Visitors)

Where GDPR or similar laws apply, we process personal data based on the following legal grounds:

  • Contract: to process your orders and provide the services you requested.
  • Legitimate interests: to operate and improve our website, prevent fraud, and market our products in a balanced way.
  • Consent: for certain cookies, email marketing, and other processing activities where required by law.
  • Legal obligation: to comply with accounting, tax, and other regulatory requirements.

5. Cookies and Similar Technologies

We use cookies and similar technologies for:

  • Core website functions (cart, checkout, language and currency settings).
  • Analytics (understanding how visitors use the website and improving performance).
  • Marketing (measuring campaigns and, where applicable, showing relevant ads).

You can control or delete cookies through your browser settings. Please note that disabling certain cookies may affect how the website functions.

6. How We Share Your Information

We do not sell your personal information. We may share it with trusted partners only as needed to run our business, such as:

  • Production and fulfillment partners: print and framing facilities and logistics providers that produce and ship your order. They receive only the data necessary to fulfill and deliver your items (e.g., name, address, and product details).
  • Payment processors: secure providers that handle payment transactions and fraud checks.
  • Website hosting and technical service providers: companies that host our website, maintain our systems, and provide tools like email services or customer support platforms.
  • Analytics and marketing partners: services that help us analyze website usage or run marketing campaigns (for example, analytics tools or advertising platforms).
  • Professional advisers: such as accountants, auditors, or legal consultants where necessary.
  • Business transfers: if we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to appropriate safeguards.
  • Legal requirements: when required to comply with a legal obligation, court order, or governmental request, or to protect our rights, safety, or property.

7. International Data Transfers

Your information may be processed in countries other than the one you reside in. These countries may have data protection laws that differ from those in your jurisdiction. When we transfer personal data internationally, we take appropriate measures to protect it, such as using contractual safeguards where required by law.

8. Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including:

  • To complete your orders and provide services.
  • To meet legal, accounting, or reporting obligations.
  • To resolve disputes and enforce our agreements.

When we no longer need your information, we will delete or anonymize it, unless we are required by law to keep it longer.

9. Your Rights

Depending on your location and applicable law, you may have some or all of the following rights:

  • Access: to request a copy of the personal data we hold about you.
  • Rectification: to request corrections to inaccurate or incomplete data.
  • Erasure: to request that we delete your personal data in certain circumstances.
  • Restriction: to ask us to limit the processing of your personal data in certain cases.
  • Portability: to receive your data in a structured, commonly used format and transfer it to another controller where technically feasible.
  • Objection: to object to our processing of your data based on legitimate interests, including profiling, and to object to direct marketing at any time.
  • Withdraw consent: where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise your rights, please contact us at contact@ericaprints.com. We may need to verify your identity before processing your request.

If you are in the EEA, UK, or another region with data protection laws, you also have the right to lodge a complaint with your local data protection authority.

10. Additional Information for California Residents

If you are a California resident, you may have specific rights under the California Consumer Privacy Act (CCPA) or similar laws, including:

  • The right to know what personal information we collect, use, and disclose.
  • The right to request deletion of your personal information, subject to certain exceptions.
  • The right to non-discrimination for exercising your privacy rights.

We do not “sell” personal information as defined by the CCPA. We may use cookies and similar technologies for analytics and advertising, which can be considered “sharing” under some regulations. You may contact us to learn more about how to limit such sharing.

11. Marketing Communications

You can opt out of marketing emails at any time by clicking the “unsubscribe” link in our emails or by contacting us directly. Please note that we may still send you non-promotional messages related to your orders, account, or important updates about our services.

12. Security

We use reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

13. Third-Party Websites

Our website may contain links to websites or services operated by third parties. This Privacy Policy does not apply to those external sites. We recommend reviewing the privacy policies of any third-party sites you visit.

14. Children’s Privacy

Our website and services are not directed to children under the age of 13 (or the equivalent age in your jurisdiction), and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us so we can delete it.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.

16. How to Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Email: contact@ericaprints.com

We will do our best to respond promptly and help resolve any issues.